Understand Your Brand's Digital Presence
Brand Analytics analyzes your brand's position, perception, and conversation dynamics in the digital world in real-time. Qlaritics processes all signals surrounding the brand, cleans, interprets emotionally and contextually, and delivers clear insights.
This page gathers all answers to the question 'How does my brand look digitally right now?' in one place.
Brand Health
Core metrics summarizing overall brand performance:
Reputation
Ratio of positive content towards the brand
Visibility
How much the brand is being discussed digitally
Popularity
Engagement received by content
Overall Sentiment
Positive / neutral / negative distribution
These indicators enable quick understanding of the brand's overall status.
Sentiment & Perception Analysis
Qlaritics doesn't just categorize brand sentiment as positive/negative; it distinguishes core emotions like anger, happiness, surprise, fear, sadness, disgust, and neutral.
- Sentiment shifts
- Events triggering emotions
- Sudden negative spikes
- Future impact of sentiment trends
All contextualized and explained by Q-AI.
Conversation Themes & Trend Map
Shows which topics are most discussed around the brand:
- Highlighted topics
- Trending headlines
- Thematic clusters affecting the brand
- Context driving negative or positive sentiment
This section reveals which themes shape the brand's narrative.
Channel Performance
Brand performance across different platforms shown side by side:
Visibility, engagement, sentiment distribution, and conversation intensity analyzed for each channel. This clarifies where the brand is strong and where it's weak.
Competitor Comparison
Brand performance compared with competitors:
- Sentiment difference
- Visibility volume
- Engagement strength
- Highlighted conversation topics
- Community behavior
Identifies areas where competitors are strong and opportunity gaps.
Community Profile
Detailed breakdown of the audience engaging with the brand:
- Interest areas
- Demographics (gender, region, etc.)
- Professional distribution
- Most influential users
- Community behavior motivations
These insights enable better understanding of the target audience.
Top Performing Content
Content affecting the brand is listed:
- Most engaged posts
- Viral content
- Critical content triggering negative/positive perception
- Content format and platform performance
This section shows which content drives the brand's digital narrative.
Q-AI Insight Engine
Q-AI transforms complex brand signals into meaningful insights:
- ?What caused the decline in brand reputation?
- ?Which event triggered negative sentiment?
- ?Why did the community get angry or excited?
- ?How might brand perception evolve in the future?
- ?What risks are emerging and what actions are recommended?
This section provides interpreted strategic intelligence for the brand.